#Plant-based #beverages are entering the market from different directions and from unheard of ingredients. While there is nothing wrong in consuming these products and is good for both consumers as well as the World at large; being trapped in #marketing #fallacy of targeting established products like #cow #milk and painting th…

There’s a lot of #marketing #gimmick going around in the name of #A2milk and #consumers are #misinformed on this topic. Currently, A2 milk is marketed as a #healthier #choice than regular #milk. After the marketing efforts put in for differentiating their milk, now people have started branding milk from local breed cows (…

A protein’s strength or weakness is based on the quality and quantity of its essential amino acid profile for healthful growth effects. For example, Soy protein generates known cardiovascular benefits, while Whey protein reproduces significant muscle growth effects. Protein quality may therefore be judged by its essential amin…

Protein quality (From Wikipedia and other sources) Protein quality is the digestibility and quantity of essential amino acids for providing the proteins in correct ratios for human consumption. There are various methods that rank the quality of different types of protein, some of which are outdated and no longer in use, or n…

Whey protein powder is considered the most widely used supplement in sports nutrition. Most commonly associated with strength, speed and power athletes, protein shakes are now used in endurance-based sports too. This is because protein has been shown through scientific studies and research to contribute to both the growth and …

Colostrum is the thin fluid produced by breastfeeding mothers. It is produced in abundance during the very first few milkings, and with each milking, less is produced. Colostrum introduces immunoglobulins from the mother to the infant and turns on the child’s immune system. Colostrum has incredible immune-balancing benefits Co…

The BCAAs are leucine, isoleucine, and valine. The name “branched-chain amino acids” is derived from the structure of these compounds. Each one has a forked outcropping that looks a bit like a branch, hence the name branched chain amino acids..The three BCAAs fall into the category of essential amino acids. Essential amino acid…

Walk into any vitamin and supplement shop and you’ll likely see canisters of protein supplements whose labels bear muscle bound, shirtless men flexing their biceps lining the shelves. So is protein only for bodybuilders and serious exercise enthusiasts? No way. Every body, regardless of age and activity level, needs protein to…

Casein protein, also popularly called milk protein, is considered the perfect nutrition for those who need a slow releasing protein to take before bed. Casein delivers a slow sustained release of amino acids to the muscles whilst you sleep, therefore better aiding recovery and growth. When we consume casein, a “bolus” (a large …